Peaceful Living is a nonprofit that serves young adults with intellectual and developmental disabilities in the Philadelphia area. Needing to bolster financial support to continue this mission, the organization introduced a new executive team that determined it was time for a new brand content strategy.

OUR GOAL:
We gladly accepted the opportunity to be involved, tapping into the community of belonging that separates Peaceful Living from others in this space. After spending time with their team and the families they serve, we crafted a new campaign focused on their personalized approach to care through a strategy of “Belonging Built For You.” This approach allowed them the freedom to focus on the invaluable smiles and purpose they provide every day. A native content strategy carries this message to community members and city and state legislatures to emphasize the inherent value of serving developmentally disabled individuals.