Refreshingly Familiar. Consistantly Real.

Client
LUIGI’s Real Italian Ice

Agency
160over90

Real Joy. Real Moments. Real Connections. Real People. The best things in life are real. Your frozen treats should be too. With 45 years of experience Luigi’s has taken inspiration from that simple truth and put them all in a little white cup of creamy, refreshing goodness.

OUR GOAL:
Reflect their passion for simplicity, celebrating the good things life has to offer. Refresh the current brand to feel more vibrant, developing a look that feels celebratory and inviting,

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Stanford Arts