Lacher Insurance

Client
Lacher Insurance

Agency
Heavy

It’s a complex world that gets more complicated by the day. With so much to process, it can be tough to see what’s ahead. But not with Lacher. Lacher’s transparent people-first approach helps people see the big picture and navigate the obstacles ahead to achieve the best possible outcomes, from taking care of pets to taking care of business and everything in between. This is life More. Clearly.


OUR GOAL:
we crafted a comprehensive, two-pronged marketing campaign, one for the business side and one for the personal side, that would span across strategic out of home, point-of-sale, and geo-targeted digital spaces. We used the digital ecosystem as an opportunity to communicate and amplify the “More. Clearly.” message through a revamped website and a coordinated social campaign. For a brand on relationships, nothing is more personal than customized piece of collateral.

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