160over90 created the "if" TV spot in 2015 for the University of Oregon, launching the video during the Ducks visit to the most watched Rose Bowl to date. I was given the opportunity to create spot illustrations and typographic treatments to interract with the footage and collaborate with a team of animators, directors, and producers to create an energetic, expressive spot depicting the exploratory nature of Eugene, Oregon.
Creative Director: Tammo Walter
Director: Konstantinos Psimaris
Producer: Thomas Ammon
Animators: Chris Lee, Joe Dunlap, Jay Keere
Editor: Max Paolucci
Illustration/Animation: Austin Lotz